100 YEAR COLLECTION


THE HILTON EFFECT KINDLE EDITION

The Hilton Effect Kindle Edition

As Hilton nears its 100th anniversary in 2019, best-selling author and Stanford Business professor Chip Heath unveils the impact the first global hotel company has had around the world in a new book titled The Hilton Effect. Business author Karla Starr joined him in the examination of the company founded by Conrad Hilton, a dreamer who aspired to accomplish much more than to create a comfortable place to sleep. Over the last century, Hilton has grown from a single hotel in Cisco, Texas, to nearly 5,500 hotels and 14 brands in 106 countries and territories.

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